Countdown (Woolworths NZ)
Navigation and taxonomy
Exploring ways to help shoppers find their items more quickly, through clearer categories and search.
- Client
- Countdown (Woolworths NZ)
- Year
- 2017
- Role
- UX Designer (contract)
- Discipline
- Information architecture, Navigation, Search
Overview
Find it faster
Alongside the pickup work, I explored how shoppers move through the site: clearer category names, a revised department menu and search suggestions that offer both products and categories.