UX consultant / Auckland, New Zealand
I shape digital experiences that work for people and for the business.
Strategic UX, design thinking, workshop facilitation, design systems and front-end development. I take projects from discovery through to Figma prototypes and shipped code.
Available for new UX projects. Send me a message or let’s have a chat.
Send me a messageSelected work
18 projects
NZ Transport Agency Waka Kotahi / 2026
Logging supervised driving hours
Learner drivers, their supervisors and NZTA staff, all in one prototype. A licensing service with billions of possible states, designed so it can be tested end to end.
Integrity Sales Group / 2026
Brochure site and operations dashboard
A marketing site for a New Zealand sales and merchandising agency, and an internal dashboard that turns field visits and sales data into something the team can act on.
Bizbo Labs / 2026
Workshop Pilot
An AI-facilitated design thinking tool that takes a vague business idea through 10 structured activities and produces a developer-ready build pack.
Bizbo / 2024 to now
Bizbo digital agency
My own consultancy's website, promoting UX optimisation, workshop facilitation, development and automation services to small and medium-sized businesses.
Personal project / 2025
Cucina recipe app
A recipe web app and iOS app built with AI prompts, taken from a quick demo to a production-ready product.
AA Insurance / 2018 to 2024
Ārahi design system
A connected suite of tools that lets teams collaborate and build digital products with consistency, scale and speed.
AA Insurance / 2018 to 2024
AA ecosystem app
A native iOS and Android app that brings insurance, membership benefits, rewards and roadside callouts into one place.
AA Insurance / 2018 to 2024
Insurance quote and buy journey
Using design thinking to rebuild the insurance quote journey, with a simpler question format and an uncluttered, mobile-first layout.
The Times
The Times online
A news app prototype from the early days of smartphones, alongside day-to-day design for the website and the online edition of LUXX magazine.
AA Insurance / 2018 to 2024
Insurance product page redesign
Making insurance less insurancy. Product pages redesigned through workshops and co-design, contributing to a 25% uplift in customers seeking a price.
Trade Depot / 2014 to 2017
Trade Depot e-commerce
Setting up and optimising the e-commerce platform for a large building supplies catalogue, with significant growth year on year.
BMW
BMW Launchpad
A launch training portal for the BMW i3, giving retail staff product documents, a technology viewer, competitor comparisons and a quiz to test what they had learned.
Countdown (Woolworths NZ) / 2017
Collection point UX
Making click and collect easier to choose: a pickup and delivery widget, collection point search and clearer time slots.
AA and AA Insurance / 2018 to 2024
MyAA portal and Smartfuel
Self-service for AA members and AA Insurance customers: membership, Smartfuel rewards, help and support, on web and mobile.
TES Education
Subject icons
A family of textured subject icons for the TES teachers' network, with guidelines for adding new subjects.
MINI
MINI Launchpad
The MINI version of the Launchpad training portal, giving retail staff product films and documents for every model.
Countdown (Woolworths NZ) / 2017
Navigation and taxonomy
Exploring ways to help shoppers find their items more quickly, through clearer categories and search.
I Hate Ironing
Driver app for a laundry service
An Android app for the drivers who collect and deliver laundry: their day's timeline, order details, invoicing and customer contact.