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Michael Christie
All work

AA and AA Insurance

MyAA portal and Smartfuel

Self-service for AA members and AA Insurance customers: membership, Smartfuel rewards, help and support, on web and mobile.

Client
AA and AA Insurance
Year
2018 to 2024
Role
UX Design Lead
Discipline
Self-service, Mobile, UI design
Tools
Figma
MyAA on mobile and desktop: membership, benefits and account details.

Overview

Doing it yourself, without the phone call

The MyAA portal lets members manage their membership and see their Smartfuel savings. I also worked on the help and support pages, giving customers a fast lane to the most common tasks. At AA Insurance, the Lean UX programme I ran resulted in a 16% increase in claims self-service.

Smartfuel

Smartfuel balance, savings history and nearby fuel stations.
Smartfuel balance, savings history and nearby fuel stations.
The Smartfuel screen in context.

Self-service enhancements

Help and support, with a fast lane for common tasks.
Contact options, organised by channel.

Roadside assistance

Tracking a roadside technician in the app.