Countdown (Woolworths NZ)

Collection point UX

Making click and collect easier to choose: a pickup and delivery widget, collection point search and clearer time slots.

Client: Countdown (Woolworths NZ)
Year: 2017
Role: UX Designer (contract)
Discipline: E-commerce, Interaction design, Prototyping
Tools: Axure, Sketch

Collection point UX for Countdown (Woolworths NZ) — The pickup and delivery widget in the site header, with collection point suggestions.

Overview

Delivery or pickup, decided up front

I optimised the customer journey to drive conversions, refining checkout, delivery options and navigation. This project focused on pickup: helping customers find a collection point and book a time without friction.

Collection point search

Autocomplete suggests collection points as you type, including stores, ferry terminals and train stations.

Autocomplete for pickup locations.

Narrowing the results.

Choosing a collection point.

Confirming the choice.

Time slots

Slot states tell customers what is available, what is filling fast and what they have reserved.

Pickup slots for the week, with free pickup thresholds.

Slot states: disabled, available, closing soon, filling fast, hover and selected.

Mobile