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Michael Christie
All work

Trade Depot

Trade Depot e-commerce

Setting up and optimising the e-commerce platform for a large building supplies catalogue, with significant growth year on year.

tradedepot.co.nz
Client
Trade Depot
Year
2014 to 2017
Role
E-commerce web consultant
Discipline
E-commerce, Information architecture, UX consultancy
Tools
Magento
Category browsing on desktop.

Overview

A big catalogue, made easy to shop

I provided UX consultancy and design, set up the Magento platform, and improved search and navigation for an extensive product catalogue. I also helped integrate third-party auction platforms, which drove substantial business growth.

Information architecture

An organised, filterable structure

Categorising a large product catalogue so that customers can narrow it down quickly.

Category page wireframe with layered filters.
Product detail page wireframe.

Design

Mobile-friendly navigation.
A simple design with a clear hierarchy.
Single-page checkout.