BMW

BMW Launchpad

A launch training portal for the BMW i3, giving retail staff product documents, a technology viewer, competitor comparisons and a quiz to test what they had learned.

Client: BMW
Role: Designer
Discipline: Sales training, Web app, UI design

Overview

Everything a salesperson needs before launch day

Launchpad gathered the material retail staff needed to sell a new model: brochures, price lists, films and technical bulletins, organised on one dashboard and viewable in the browser.

The dashboard: every document for every model in one view.

The technology viewer, explaining standard and optional features around the car.

Competitor comparator

Side-by-side comparisons with competitor models, so staff could answer the questions customers ask.

Review and datasheet views of the comparator.

Quiz

A quiz checked understanding, with feedback that pointed back to the right section of the guide.

A multiple-choice question about competitor models.

The results screen, with options to review answers or retake.